Tim Varan, local wine connoisseur and owner of Tim's Wine Market requested our assistance in creating a new brand. His goal was to create a new look that would better reflect his vision for the company while differentiating him from other wine stores. In addition, he wanted the ability to roll-out a brand nationally that would have flexibility in all markets.

Initially, tCreative created and presented Tim with a number of different logo designs that incorporated style, texture, and colors to convey the urban industrial chic feel he desired while appealing to a broad customer base. Once the new look was selected tCreative created a brand identity which is now conveyed through all visual communication pieces - from exterior and interior store signage, coordinated interior décor, as well as all printed materials.

tCreative was able execute a complete brand overhaul for Tim's Wine Market that has resulted in the growth of three new stores. Recently, Tim's has turned to tCreative to develop a Franchise Marketing/Sales kit with a goal of 25 new franchise stores. All marketing materials will be produced and fulfilled through tCreative world headquarters.