July 16th, 2008

Publication: Printing News, January 2008
by Heidi Tolliver-Nigro
Last month, I told a tale of ethics and profitability—how doing the right thing can be great for business. I outlined the business philosophy of one print and marketing company, tCreative, and how its “do the right thing” approach has helped it grow from its birth on the lanai of Tim Holcomb’s Florida home to its present home in Winter Park, FL, in a comfy seven-thousand-square-foot building with nearly a dozen employees.
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July 16th, 2008

Publication: Printing News, February 2008
by Heidi Tolliver-Nigro
Sometimes, industry analysts sit in ivory towers and talk about technology and trends from afar. Other times, they live it. This week, I had an opportunity to live it.
In my other life as a niche subsidy publisher (Strong Tower Publishing), I worked with an author to bring out a book for a conference that started Friday, January 10. The editing ran too long, the production was more problematic than anticipated, and in the end, we missed the 48-hour window required by Lightning Source to get the books there on time. This launched a great rush to find an alternate solution.
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