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	<title>tCreative Blog</title>
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	<pubDate>Tue, 25 Aug 2009 16:14:13 +0000</pubDate>
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		<title>New Ways to Grow - Personally</title>
		<link>http://www.tcreative.com/news/?p=121</link>
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		<pubDate>Tue, 25 Aug 2009 16:08:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

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Beyond Name Personalization: Tactics That Work
If you look around you, personalization is everywhere. It’s in your e-mail inbox. It’s your name on a catalog. It’s the customized coupons printed on your grocery store receipt. But what makes personalization actually work? This is a critical question for marketers, especially if they are going to put that [...]]]></description>
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		<title>Double the Delivery</title>
		<link>http://www.tcreative.com/news/?p=120</link>
		<comments>http://www.tcreative.com/news/?p=120#comments</comments>
		<pubDate>Tue, 25 Aug 2009 15:58:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[General]]></category>

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Does Multi-Channel Marketing Really Work?
According to research from InfoTrends, between 247 and 3,000 marketing messages bombard the average consumer each day. How do you make sure your message is the one that cuts through the clutter? Increasingly, the answer is multi-channel marketing.
InfoTrends’ research project, “Multi-Channel Communications Measurement &#38; Benchmarking” showed what many marketers already know, [...]]]></description>
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		<title>The Icing on the Cake</title>
		<link>http://www.tcreative.com/news/?p=119</link>
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		<pubDate>Tue, 25 Aug 2009 15:40:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Newsletter]]></category>

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Many Eye-Catching Finishes Can Make Your Marketing Simply Irresistible.
Marketing specialists are not short on tips for boosting direct mail response rates. A quick online search turns up such ideas as effective copywriting, targeted or one-to-one marketing, data mining, list management and so on. While these are valuable ideas, marketers tend to give short shrift to [...]]]></description>
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		<title>1:1 Success Takes More Than Tools</title>
		<link>http://www.tcreative.com/news/?p=118</link>
		<comments>http://www.tcreative.com/news/?p=118#comments</comments>
		<pubDate>Wed, 15 Jul 2009 16:21:12 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
		
		<category><![CDATA[Newsletter]]></category>

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What determines success with a personalized print campaign? As the use of 1:1 printing becomes more widespread, the industry is starting to put together a series of best practices.
Although each list is somewhat different, each reflects the same set of core values and principles. These lists have been put forth by digital press vendors and [...]]]></description>
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		<title>1:1 Printing The Power of Print</title>
		<link>http://www.tcreative.com/news/?p=117</link>
		<comments>http://www.tcreative.com/news/?p=117#comments</comments>
		<pubDate>Wed, 15 Jul 2009 15:56:53 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
		
		<category><![CDATA[Newsletter]]></category>

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Since we are surrounded by printed materials, it’s easy to overlook print as a communications medium. However, in its Why Print? brochure, the Print Council offers a list of reasons you should include print in your next marketing campaign. Here are a few salient points about the power of print.
Unlike electronic content, print has staying [...]]]></description>
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