QMedX

Who:

qmedex is a specialty healthcare provider primarily focused on the treatment of Lyme disease, podiatry, otolaryngology, and sinusitis. qmedex provides specialized home infusion services through “franchisees” which are regionally based pharmacies. qmedex also has established relationships with nationally recognized physicians and medical schools that develop antibiotic treatment protocols and tools to support advanced treatment of these diseases.

Client Objective:

Leverage the qmedex brand with nationally recognized physicians and medical schools in order to communicate the importance of their superior product offerings to regional pharmacies.

Action:

Generate a marketing package utilizing the qmedex brand as well as a graphic standards package that consists of manuals, stationery, and co-branded materials for each individual partnering pharmacy.

Result:

Since the launch of the new brand, qmedex  secured five dynamic franchise pharmacies and tCreative provides ongoing support to each franchisee throughout the U.S., with several more slated to go live in 2010!