Four Rivers Smokehouse

Who:

4Rivers Smokehouse is a casual barbecue establishment located in Winter Park. Since its inception in 2009, 4Rivers has been widely recognized for its leisurely ambiance, extraordinary barbecue, and generous charity donations. The restaurant has been featured in local newspapers, respected review websites, and honored with the “Best Barbecue” award at the Orlando Sentinel’s 2010 Foodie Awards.

Client Objective:

Update, create and develop the 4Rivers brand to expand into retail, catering, internet sales and manufacturing.

Action:

Enhance the 4Rivers logo and produce an assortment of marketing materials for the restaurant and its retail aspect, which consists of 4Rivers catering and take-out menus, package and sauce labels, informational print materials and signage for the restaurant. Create consumer awareness and stimulate online sales through the 4Rivers website.

Result:

Since its inauguration, 4Rivers Smokehouse has maintained a stable and successful stance in its Winter Park location, attracting distant customers and boasting hour-long lines of patrons.